*Please keep an open mind when viewing this work…
My clients and their audiences are not always a reflection of my own political beliefs.
COMPANY BIo
FN is a global company with a proud, long-standing heritage through FN Herstal, who are passionately committed to providing dependable, innovative firearms of the highest quality to customers who rely upon them to enhance their performance and safeguard their lives. Most notably known for the design and construction of the iconic SCAR rifle.
FN AMERICA 24 PLANNING
Entering the 2024 year, I supported FN’s creative conceptual initiatives to be sleek and future-focused in contrast to their competition and their previous year’s direction. Our mission was to inspire a body of work, fighting against the sea of explosions and grit typically found within the firearms advertising space. During this conceptual phase, we mocked up ad-like-objects for print, digital, OOH, and recruitment pursuits.
Credits
CCO: Dave Dammon | EDC: Ray Reed | Design Director: Karinne Caulkins | Designer: myself
MAGAZINE SPREAD concepts
BILLBOARD
Website Landing page feature
DIGITAL banners
