Rooted in American tradition, Logan’s Roadhouse is a place where you can crack open a cold one, throw your peanut shells on the floor, and enjoy steakhouse-quality meat in the comfort of jeans and a T-shirt.
Social Inspiration
Logan’s who needed their social media to better reflect their roadhouse spirit, turned to us to give them a helping hand. We began looking toward classic rock ’n’ roll-styled photography and imagery that had a rougher vintage Americana aesthetic.
Before
After
Social Media Content
To begin their transition, I created overlays and textures to use on images that better matched our inspiration boards. From there, we started focusing on planned photoshoots in the restaurant vs. photoshopping their food onto backgrounds. Doing this gave Logan’s a unique social feed that other steakhouses did not have.
Social art direction, photography, design, and animation by me
Social strategy by Rocky Perez
valentine's day Lead up
Logan’s wanting to have a build up for Valentine’s Day, we created a narrative for a date. Every other day we would post showing the expected experience. Small chat with peanuts and bread. Drinks. Dinner is served, and it looks like we caught a fry thief! A few more peanuts before they hit the road. SUCCESS! Another perfect date.
