*Please keep an open mind when viewing this work…
My clients and their audiences are not always a reflection of my own political beliefs.
FN is a global company with a proud, long-standing heritage through FN Herstal, who are passionately committed to providing dependable, innovative firearms of the highest quality to customers who rely upon them to enhance their performance and safeguard their lives. Most notably known for the design and construction of the iconic SCAR rifle.
Inspiration
Social Media is one of the biggest marketing tools in the firearms industry due to legal restrictions in other marketing areas. It was our job to elevate their social channels, and match the iconic and luxury firearms under the FN America umbrella.
Before
After
VOICE OF A VET - social Video series
FN has a long standing history with the military in supplying them with product in order to help keep America safe. On Veterans Day, FN wanted to take a moment to honor the many veterans who work within their very walls. We sat them down to tell us military stories, and inform the FN followers what Veterans day means to them.
Video captured and edited by the Collins team.
Concept, design, and animations by Rocky Perez and myself.
SOME FN HISTORY - SOCIAL Video
Leading up to Veterans day, and the Voice of a Vet series, we planned to also highlight the long and iconic history FN has. We made a timeline, and put together a video celebrating that dedicated history that our followers passionately love and follow us for.
Video edited and designed by me.
FN reels/SHORTs Firearm overviews
- SOCIAL VIDEOS
Short form content has taken the world by storm, and is one of the best ways to extend a pages reach right now. With that in mind, we created multiple IG Reels and YouTube Shorts covering some of FN’s most popular firearms and their specs.
Conceived and art directed by me.
Shot and edited by Cumberland Creative productions.
FN 502 FIREARM LAUNCH - SOCIAL VIDEOS SERIES
22 mm. ammunition is some of the cheapest ammo available, and great for training or cheap fun at the range. When FN released the 502 Tactical, we set out to create a 502 competition utilizing our influencers. Our followers rooted for their favorite influencer through multiple episodes that we released across our channels for the following week while showcasing the specs and advantages of the firearm.
Conceived and art directed by me.
Shot and edited by Gen Media.
FN Competition :30 Teaser
Full FN Competition: 12:00 Video
FN 545™ Tactical pistol - VIDEO LAUNCH
The .45 acp caliber, is one of the bigger bores amongst hand held firearms. Often used for protection out in the wild, and inspired by the late David Attenborough and his many BBC Earth documentaries, we observed one of natures kings of the animal kingdom. The .45 Guy.
Concept conceived by myself + team.
Video shot and edited by Gen Media.
HAPPY FN HolidayS - dEC sOCIAL SERIES
Tis the season to be giving, and what better way to give than through some silly FN humor and a traditional FN yule log to set the holiday mood.
First 4 videos…conceived and art directed by me. Video shot and edited by Cumberland Creative.
Last video…shot, edited, and art directed by me.
What Firearm Owners Really Want
Tacticool Santa
FN Yule Log
FN Jingle Bells
HAPPY FN halloween - Oct sOCIAL SERIES
With halloween being my favorite Holiday, I set out to make the page FN scary. Every other day until halloween, we dropped an FN scary story on FB/IG stories that any firearm owner could face.
Animated, and art directed by me.
Stories written by Derrik Whiten.
FN Valentines day - social content
In February, we created IG Reels highlighting the one true love all of our followers have in their lives. With the ammo shortage that was occurring, we received high engagement with the content.
Conceived by Rocky Perez and myself.
Video shot and edited by me.
FN Valentine's Day Gift Idea
Happy Valentine’s Day?
We finished everything off with sharable Valentine’s day cards using puns from our firearm’s names like the FN SCAR, FN FAL, and the FN SAW.
HAPPY FN MOTHERS DAY
Following the success of the funny February reels, and using insights that we learned, we set out to create a humorous Mothers Day post. This content reached similar heights as our February content
Conceived and art directed by me.
Video captured and edited by Cumberland Creative.
FN ZODIACs - Social series
With so many FN guns to choose from, it can be hard to decide which one is right for you…So leave it to the stars and a magical birthdate to decide for you! We carefully thought about each zodiac, and how they would pair with our firearms while considering the FN history, fan knowledge, and inside jokes to go alongside them for followers to engage with.
FN GNOME SOCIAL TAKEOVER
In an effort to promote FN America’s E-store merch sale, we handed over our social media channels to our gnome mascot for a week. We took his most iconic forms and gave him a backstory featuring a variety of our firearms. Meet Lil’ Herst!
Videos conceived and animated by me.
Script written by Derrik Whiten
