ZONE – Spec Work

ZONE SPEC WORK – Brand Refresh & CAMPAIGN

ZONE is a new Nicotine-pouch brand entering a relatively new product landscape within the nicotine world. Nicotine pouches are a new tobacco-less product giving the nicotine hit users crave, but with minimized risks in comparison to smoking tobacco.

ZONE came to us looking for tighter branding, and a campaign, to re-insert themselves into this new landscape. ZONE was seen as a dark horse within the space, and needed to be able to stand apart. ZONE’s competitive market edge included more pouches per can, higher nicotine levels, and stronger flavors. With that information, we pitched a “It Just Hits Different” approach.