Scratch-off Vending Machine Animations
With the release of new scratch-off games, I would animate the tickets into different scenes and actions to play on dispensary machines in various stores.
Animation by me
Art direction by Andrew Brooks
KENO With Bull’s-Eye: How to Play animated Video
animation by me
art direction by Andrew Brooks
Two Buddies - Social Media Strategy
For social media, we created Buddy and Buddie (aka the two buddies) who became mascots for the TN Lottery. From ticket reviews, to exploring new game releases, or just keeping each other in line with responsible gaming; these two buddies are determined to win it big with you following along their journey.
Social media strategy by myself and Rocky Perez
Covid-19 Social Media Hat toss challenge
Due to the COVID-19 pandemic of 2020, graduates wouldn’t be able to gather in order to celebrate their hard earned graduation ceremony. Since the TN Lottery has a big influence on students with their HOPE Scholarships, we challenged parents, grandparents, friends, and family to show their support for these hard-working students by tossing up their hats in online videos during the stay-at-home order using the hashtag “TNHatTossChallenge.”
Video editing by me
Art direction by Andrew Brooks and Ray Reed
Longer Version
Shorter Version