Manuka Doctor is a natural organic honey made through bee pollination from the Manuka flower found only in New Zealand. Manuka honey is rich in MGO’s which is is a natural compound in Manuka nectar giving the honey amplified antibacterial qualities for everyday boost and everyday use.
overview
Manuka Honey was in need of a social media refresh after exhausting their limited asset library, and recently exiting a short posting hiatus. I shot monthly mini production shoots to restock their social library, and cross-pollenated older creative with new material to revitalize their channels. Within the first three months we gained a massive increase in shares, saves, followers, and unique reach.
BEFORE
AFTER
INFORMATIVE REELS
A main goal for Manuka Doctor was to increase brand awareness, and product specific awareness, in comparison to regular non-organic honey brands. We began shooting and posting reels emphasizing the effects of Manuka honey, and identifying what different MGO ratings meant for consumers.
Doctor quotes & articles
informative CAROUSELS
We also repurposed various Manuka Honey blog posts for their social channels. We cut down extensive content to bare bone need-to-know information, and created new design layouts to refresh their creative. These more-informative posts, in contrast to the reels, pushed awareness and gave followers a deeper understanding of the unique properties of Manuka Honey.
FOOD REELS
A spoonful of Manuka Doctor a day strengthens immunity, improves digestion, and boosts energy. That spoonful can be done in many different ways though! I shot and posted various reels to help inspire people to add a spoonful of Manuka honey into their daily meals and habits.
JELLYROLL PR PACKAGE INSERT
Hearing about Jellyrolls weight lose journey, and his outspokenness about the benefits of Manuka Honey, Manuka Doctor wanted to share our own Manuka honey with him. I was tasked with designing an insert that would go alongside the PR box to go more in-depth about who Manuka Dr was as a brand while offering additional recipes to try.
MANUKA SKINCARE
Manuka Doctor also offers skincare products infused with Manuka honey and other ingredients repairing skin and leaving beautiful glow for more youthful skin. I shot and created various social media carousels and reels educating followers on Manuka skincare benefits.
Credits
Social Art Direction | Production Shoots | Photo & Video Editing | Animation by me
Social Art Direction | Social Management | Social Strategy & Reporting by Morgan Murray